GOOGLE DESKTOP RANKING
26
GOOGLE MOBILE RANKING
15
RANKING IMPROVEMENTS
Improving the average rank of your target keywords is the best way to increase organic traffic. Google shows 10 organic listings per page, and a higher rank means higher Click-through Rates (CTR) and Conversion Rates.
What Does This Mean?
In a perfect world, we’d like our business to be Rank 1 on the Search Engine Results Page (SERP) for all our target keywords. It’s not uncommon to see results from your SEO strategy after over a year or more of work. The average improvement of 19.6% over 3 months is a major accomplishment.
Using a position based attribution model, we are able to calculate that SEO-generated leads contributed to 45 leases signed. This generated a net operating income (NOI) of $115,938.95 for SEO leads. This gives us a return on investment ratio of 26.37.
Organic Search Web Analytics
Take a look at how much each of the following metrics improved!
PAY-PER-CLICK
After We Took Over, These Are The Results We Saw:
Village on the Parkway had never run any Pay Per Click (PPC) advertising before having us run their marketing. We suggested it as a way to generate more leads in a shorter turnaround to ensure they hit their leasing goals. Below are the results we achieved after about 6 months.
Click Through Rate
Click-through rate is the ratio of users who click on a specific link to the number of total users who view an ad.
Conversion Rate
Conversion rate optimization is the process of increasing the percentage of users or website visitors to take a desired action.
Search Impr. Share
The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive.
5,550
152.9
48,598
1.01
80,953
32.89
11
ROAS (RETURN ON AD SPEND)
In 2021 PPC campaigns contributed to the filling of 31of the 420 beds at Village on the Parkway. Our PPC campaigns generated a Return on Ad Spend (ROAS) of 10.95. In addition, we used the net operating income of the property in lieu of total revenue to generate this ROAS, which means the ROAS shown is in terms of pure profit after expenses have been taken out. This means that for every dollar in ad spend on Google Ads, the property generated $10.95 in profit after expenses.
WHY DOES THIS MATTER?
Google Pay Per Click (PPC) advertising is one of the quickest ways to drive traffic and revenue. Many businesses think that because the interface is user friendly they will be able to generate great results. The truth is, the average ROAS of all PPC campaigns is around 2. With our marketing strategy we are able to over 5x that average ROAS.
Our SEO Strategy
- Before Work Started: SEO Baseline report, Keyword Research, Competitor Research
- Month 1: Technical SEO audit and fixes
- Month 2: Home page on-site optimization for target keywords
- Month 3: Google My Business optimization
- Month 4: Develop a customized 12-month SEO plan
- Month 5+: Execute the SEO plan below
Village on the Parkway is a student housing facility located in Orem, UT. They were fully leased for the first time ever, and did so one month before school started due to the SEO, Pay-Per-Click, and Social Media strategies we implemented.
