Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
WE WANT TO MAKE YOU SOME MONEY!
WE WANT TO MAKE YOU SOME MONEY!
WE WANT TO MAKE YOU SOME MONEY!
WE WANT TO MAKE YOU SOME MONEY!
HOW DOES PAY-PER-CLICK
MAKE ME MONEY
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions.
SET GOALS
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SET BUDGET
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FIND TARGET AUDIENCE
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KEYWORD RESEARCH
IMPLEMENT
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CAMPAIGN STRUCTURE
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WRITE AD COPY
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SET CAMPAIGN SETTINGS
OPTIMIZE
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OPTIMIZE CAMPAIGNS
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REFINE PERFORMANCE
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REPORT METRICS
YOU HAVE TO SPEND MONEY
TO MAKE MONEY
The importance of PPC rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and then measure the effectiveness of their changes. This field of advertising is very data rich, and gives marketers a very granular level of data, and ad control.
